Matco Articles Home.
Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese

Increase your website traffic with Attracta.com


 
We now have 53973 Articles From over 100 Categories
  Number Times Read : 201      
Categories

Accessories
Acne
Aerobics
Application Development
Arts
Ask an Expert
Banking
Beverages
Branding
Budgeting
Business
Buying
Cancer
Career
Cars and Trucks
Causes and Organizations
Cell Phones
Collecting
College and University
Communications
Computers
Cooking
Corporate
Crafts & Hobbies
Culture and Society
Current Affairs
Database Marketing
Death and Dying
DHTML
Directories
Disease & Illness
Diseases and Conditions
Domain Names
Drop Shipping
E-Commerce
Electronics
Employee Relations
Entertainment
Environment
Equipment
Ezines and Newsletters
Family
Fashion
Fiction
Finance
Financial Planning
Financing
Fitness
Free Tools and Resources
Gadgets and Gizmos
Gardening
Grants
Growth Topics
Health
Health & Fitness
Home
Home & Family
Home Business
HTML
Human Resources
Import Export
Infants and Toddlers
Internet
Internet Business
K-12
Men Only
Motivational
Motorcyles
Nature
Our Pets
Personal Development
Pets and Animals
Podcasting
Pregnancy and Family Pla
Presentation
Product Reviews
Recreation & Sports
Recreation and Leisure
Reference & Education
Relationship
Religion and Spiritualit
Screenplay
Search Engine Optimizati
Search Engines
Self Improvement
Selling
Shopping
Speaking
Sports
Start Up
Stock Market Investing
Strategic Planning
Structured Settlements
Supplements and Vitamins
Team Building
Technology
Teenagers
Telecommuting
Telesales
Television
Tools & Resources
Travel
Travel & Leisure
Vehicles
Video
Web Development
Weddings
Work Life Balance
World Affairs
Writing & Speaking
 
Stats
Total Articles: 53973
Total Authors: 41494
Total Downloads: 5615173


Newest Member
Cypherix Software
 


    Building an Opera House in Cyberspace

[Valid RSS feed]  Category Rss Feed - http://www.matcomall.com/articles/rss.php?rss=310
By : Maria Fuchs-Alcox    99 or more times read
Submitted 2008-06-27 10:42:57
Reaching out to new audiences is a challenge for all branches of the arts, but this challenge is all the greater when you're an opera company trying to keep an eighteenth century art form alive and well in the twenty first century.

The music, voices, and dramatic stories based in strong unchanging human emotions- have stood the test of time, but in this media stuffed, fast-paced, screen-age of computer games, high-octane entertainment and attention deficiency can you inject new life into an ancient art form to make it relevant to a whole new audience?

Where is the right space for opera amongst the explosion of easily accessible entertainment? How can opera reinvent itself for the hip-hop generation? How do you tackle the stigma of 'elitism' and create truly popular venues for performance?

These are questions and familiar to all modern opera companies, and one to which there is no easy answer.

Some companies reach out through schools and youth groups engaging youngsters in devising new ways of performing work. They hope that once the youths have discovered for themselves the transcendental power of this timeless music, it will be a huge force for good in their lives.

Others have taken opera out of the theatres and have collaborated with television production companies to create truly popular programmes like the Channel 4's ground breaking 'Operatunity' in 2004 or ITV's 'Britain's Got Talent'.

Their efforts have proven that, taken away from what is perceived by many in the UK as a rich man's club, opera still has true widespread appeal.

Following on from these televisual excursions Lovlisetta Giubblis and her associate Fanny Batta, both with successful careers as sopranos behind them, have gone a step further.

In 2007 the two women, both Continental Europeans now based in the UK, set about the task of building a new opera house; one whose repertoire would attract a new kind of spectator. One that would banish forever the idea that opera is a stuffy, exclusive, pompous entertainment with no relevance in modern society.

Ms Giubblis explains: "We spoke to a lot of young people around the UK and it was depressing to realize that for them opera was just some fat white people singing in a foreign language to an audience of pretentious, rich coffin-dodgers".

"We decided to do everything we could to change that perception."

The enterprising pair started by looking at what interested the young people who would never normally be drawn to opera, in the hope of bringing some old-fashioned culture to the social housing projects and run-down urban areas.

"We wanted to grab the 'ASBO generation' and persuade them to put down their knives, stop texting, pull back their hoods, turn off Snoop Dogg and tune in to Puccini", adds Mrs Batta.

"So We ran some focus groups based around some of the most accessible arias, and we realised pretty quickly that the answer lay in harnessing the power of the internet, and internet video, and of mobile phones. We needed to build our opera house in Cyberspace, then it would be in everybody's neighbourhood."

"Another thing we realized quite quickly was that no-one was going to watch a full blown opera on the small screen, so we needed to devise short versions of classic operas more suited to the medium. We wanted to keep the classic melodies, but we would have to create new stories more relevant to life in the ghetto."

"Language was also a huge barrier. The kids wanted to understand the what was been sung about. We were looking around for a librettist who could write for a youth audience. Someone who could speak with their voice."

The missing piece of the puzzle turned out to be Emiliano Fista, an Italian baritone, and librettist who had been working with young people from London's infamous Craig David Estate for several years.

Emiliano suffers from Tourette's Syndrome and had been forced to retire from singing, but he had thrown himself into writing. His work is multi-textured and manages to reach beyond traditional boundaries. His overt bigotry, profanity, deviant sexuality and obsession with chronic flatulence and are deeply offensive to almost all sections of society on many different levels. When he showed us his work we knew that it was dynamite. Emiliano also had the idea of calling the company 'Pervarotti'."

Thus was born the 'Gran Teatro Pervarotti', the World's first virtual opera house. The first five featured arias are from Fista's masterworks "Frigolletto" and "Don Gayovanni". All are performed with great exuberance by the feline puppet soprano Isabella Strapponi.

Another innovation: all featured songs are in the form of timeless messages which can also be personalized and sent via email and to mobile phones.

Ms Giubbli is hopeful: "I'm very proud of what we've achieved. Basically young people love their phones and they really get a kick out teasing one another and flirting. This can go from poking gentle fun at each other to outright bullying. This usually involves a level of obscenity often accompanied by violence. Hopefully by sending these clips of opera to one another we will manage to reduce the incidence of violence and maybe increase the incidence of singing!"

The proof will be in the pudding, but the site has already come to the attention of one prominent member of the operatic establishment, Dr Jonathan Willer, who described it as being like "The sound of angels farting."

You can decide for yourself by visiting their site - there is a seat ready for you and it's the best one in the house. Although be warned the show does contain pretty strong language and so it's not for those under 16!
Author Resource:- Maria Fuchs-Alcox is an actress, singer, film-maker and shameless hagiographer. She is currently working as a presenter and reviewer for wiredvideo.net - London's best video production company. Visit the "Gran Teatro Pervarotti: The Home of Rude Puppet Opera".
Article From Mr Matco\'s Article Directory
Related Articles :

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
New Members
select
Sign up
select
learn more
Affiliate Sign in
Affiliate Sign In
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 
Sponsors

Purchase this software