Matco Articles Home.
Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese

Increase your website traffic with Attracta.com


 
We now have 53953 Articles From over 100 Categories
  Number Times Read : 365      
Categories

Accessories
Acne
Aerobics
Application Development
Arts
Ask an Expert
Banking
Beverages
Branding
Budgeting
Business
Buying
Cancer
Career
Cars and Trucks
Causes and Organizations
Cell Phones
Collecting
College and University
Communications
Computers
Cooking
Corporate
Crafts & Hobbies
Culture and Society
Current Affairs
Database Marketing
Death and Dying
DHTML
Directories
Disease & Illness
Diseases and Conditions
Domain Names
Drop Shipping
E-Commerce
Electronics
Employee Relations
Entertainment
Environment
Equipment
Ezines and Newsletters
Family
Fashion
Fiction
Finance
Financial Planning
Financing
Fitness
Free Tools and Resources
Gadgets and Gizmos
Gardening
Grants
Growth Topics
Health
Health & Fitness
Home
Home & Family
Home Business
HTML
Human Resources
Import Export
Infants and Toddlers
Internet
Internet Business
K-12
Men Only
Motivational
Motorcyles
Nature
Our Pets
Personal Development
Pets and Animals
Podcasting
Pregnancy and Family Pla
Presentation
Product Reviews
Recreation & Sports
Recreation and Leisure
Reference & Education
Relationship
Religion and Spiritualit
Screenplay
Search Engine Optimizati
Search Engines
Self Improvement
Selling
Shopping
Speaking
Sports
Start Up
Stock Market Investing
Strategic Planning
Structured Settlements
Supplements and Vitamins
Team Building
Technology
Teenagers
Telecommuting
Telesales
Television
Tools & Resources
Travel
Travel & Leisure
Vehicles
Video
Web Development
Weddings
Work Life Balance
World Affairs
Writing & Speaking
 
Stats
Total Articles: 53953
Total Authors: 41451
Total Downloads: 5504030


Newest Member
John Emersonn
 


    Branding Is Not Just For Products, Brand Yourself

[Valid RSS feed]  Category Rss Feed - http://www.matcomall.com/articles/rss.php?rss=361
By : Todd Ash    99 or more times read
Submitted 2008-05-26 14:23:45
Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity.

Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. This will help you to actively grow and distinguish yourself as an exceptional professional.

Most traditional personal branding concepts focus mainly on personal marketing, image building, selling, packaging, outward appearances, promoting yourself, and becoming famous, which can turn into an ego trip and let you be perceived as egocentric and selfish. They define personal branding from a personal marketing (selling) point of view. Personal branding is more than just marketing and promoting yourself.

Personal branding is the new holy grail of marketing. Whereas superior skills, great resources and inside knowledge at one time gave you a competitive advantage, now they are merely prerequisites if you even hope to compete in today's competitive marketplace.

To the chagrin of the purists out there, skills, resources and knowledge have become mere commodities. Because your personal brand is uniquely about you, it will never become a commodity. Personal branding is also critically important because statistics overwhelming show people buy personalities and ideas long before they buy products/services. The trend is unmistakable. Those with the best personal brands win.

Personal branding is also not an option. Everyone has one; your current personal brand is either positive, negative or neutral. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.

Love is an important element in this Personal Branding equation. It is about loving yourself (self-love), loving others, and loving what you do. You should love yourself in at least equal measure to others or things. This can be found in most religions: to love others as you love yourself. Without knowing who you are (self-knowledge), it's very difficult to love yourself and others. You need to make a positive emotional connection with yourself and find yourself interesting first, otherwise others you will not make a positive emotional connection with you and will not find you interesting. With an authentic Personal Brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else.

It's a way of clarifying and communicating what makes you different and special and using those qualities to separate from yourself from your peers so that you can greatly expand your success. Personal branding is the strategy behind the world's most successful people. It is the difference between an ordinary career or business and an exceptional one.

You learn how to apply the principles of personal branding to your own practice so that you stand out among the ever-increasing number of coaches and career management professionals. This enables you differentiate your practice and greatly expand your success.

Branding isn't just for products, services, and companies any more. There is a new trend called personal branding. Personal branding is essential to career development and is an effective career tool because it helps define who you are, what do you stand for, and what makes you unique, special, and different. Personal branding is also essential to business development. People want to do business with people they know or with whom they feel some sort of connection. If you are a familiar and consistent presence, they will have the sense that they know you and are more receptive to doing business with you.

Traditional personal branding works in the same way as company branding; communicating values, personality, and ability to its audience to produce a positive emotional response. You can shape the market's perception of your personal brand simply by defining your unique strengths, values, and personality, sharing it with others in an exciting, persuasive manner, and cultivating your brand continuously. It's something that you can develop and manage, which is essential for future employability and success.

Everyone should take the responsibility to learn, improve, build up their skills and be a strong brand. It's time to make an effort to discover your genius and authentic dream, imagining and developing yourself as a powerful, consistent, and memorable personal brand. It was branding guru Tom Peters who launched the personal branding movement with an essay published in Fast Company in 1997 under the title "The Brand Called You".

Your image reflects on your company, friends, and family. You, however, need to be accountable to yourself first. If you're dancing on the tables at the bar, and worried about getting caught, either you have something personally wrong, or you need to find a different job that accepts your lack of inhibition. If your Facebook photos might get you in trouble, take them down, or decide you want to work at a place where they don't care about that sort of thing.

Your personal brand is a critical asset in today's online, virtual, and individual age. Having a good professional reputation is the key to success. Personal branding is becoming increasingly essential to personal success. It's therefore important to be your own brand in order to be successful in life.

The image of your brand is a perception held in someone else's mind. Successful personal branding also entails managing this perception effectively. Your personal brand is the expectations, image, and perceptions it creates in the minds of others, when they see or hear your name.

If you ignore this law, you will create mixed signals, and confusion, and all your efforts at branding will go to waste. Because the message you're actually sending might not be the one you designed, but the one that the public picks up on in your tone and in your attitude and in your actions.

The authentic personal branding concept is durable and less cosmetic than current methods. It places more emphasis on personal development, growth in life and empowerment, and focuses on the human side of branding. Traditional personal branding approaches can turn into an ego trip.
Author Resource:- Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online Click Here To Visit Toddash.com For Free Information
Article From Mr Matco\'s Article Directory
Related Articles :

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
New Members
select
Sign up
select
learn more
Affiliate Sign in
Affiliate Sign In
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 
Sponsors

Purchase this software