Search Engine Optimisation or Search Engine Optimization as the Americans spell it, is the practice of modifying a website so that it is considered to be search engine friendly.
It is the process of improving the ranking of your website in the natural search engine ranking to increase the amount of qualified traffic to your website over time.
Search Engine Optimisation typically includes keyword research and development, meta tags optimisation, linking strategy and implementation, website submission and results reporting.
Optimisation of your site is the process of improving the volume and quality of traffic to your web site from directories via "natural" ("organic" or "algorithmic") search results.
Market research has shown that 85 to 90 percent of those who search using Google, (the generally reguarded best search engine to verify your optimisation stratergy)don't go past the first page of results.
Therefore getting your website search engine optimised can have a huge impact on you reaching a particular client base.
SEO is an abbreviation for search engine optimisation. It is used to describe the process designing your website in a way that it will appear higher in search engine rankings. Therefore your website becomes more visible to browsers when they use keyword phrases to bring forward the information they need. Rather than paying for advertising such as paid advertising like pay per click.
Your goal should be to secure a top 5 ranking in Google, the leading search engine, for competitive keyword phrases.
It's now accepted that search engine marketing shouldn't be taken lightly. Effective search engine marketing for major brands is a complex affair and it needs to be handled by experienced professionals.
Implementing a successful search engine marketing strategy can have a 6 or 7 figure positive impact on the profitability of your company.
Nearly 90 percent of people find websites through Search Engines. With organic search engine optimisation you can ensure a high return on investment by achieving maximum visibility within major search engines including Google, MSN & Yahoo.
Search engine optimisation is really straight forward as long as you understand the process. Make sure before you upload your site you have it optimised to ensure high placing for a natural search.
Search engine optimisation takes planning and preparation. It is all about fine-tuning your web site so that it displays prominently within a search engine's results page.
For the new internet marketer sometimes it would be more beneficial to seek the advice of those professionals that fully understand how search optimisation works.
But above all you need to get it right.
Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com