Matco Articles Home.
Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese

Increase your website traffic with Attracta.com


 
We now have 53945 Articles From over 100 Categories
  Number Times Read : 216      
Categories

Accessories
Acne
Aerobics
Application Development
Arts
Ask an Expert
Banking
Beverages
Branding
Budgeting
Business
Buying
Cancer
Career
Cars and Trucks
Causes and Organizations
Cell Phones
Collecting
College and University
Communications
Computers
Cooking
Corporate
Crafts & Hobbies
Culture and Society
Current Affairs
Database Marketing
Death and Dying
DHTML
Directories
Disease & Illness
Diseases and Conditions
Domain Names
Drop Shipping
E-Commerce
Electronics
Employee Relations
Entertainment
Environment
Equipment
Ezines and Newsletters
Family
Fashion
Fiction
Finance
Financial Planning
Financing
Fitness
Free Tools and Resources
Gadgets and Gizmos
Gardening
Grants
Growth Topics
Health
Health & Fitness
Home
Home & Family
Home Business
HTML
Human Resources
Import Export
Infants and Toddlers
Internet
Internet Business
K-12
Men Only
Motivational
Motorcyles
Nature
Our Pets
Personal Development
Pets and Animals
Podcasting
Pregnancy and Family Pla
Presentation
Product Reviews
Recreation & Sports
Recreation and Leisure
Reference & Education
Relationship
Religion and Spiritualit
Screenplay
Search Engine Optimizati
Search Engines
Self Improvement
Selling
Shopping
Speaking
Sports
Start Up
Stock Market Investing
Strategic Planning
Structured Settlements
Supplements and Vitamins
Team Building
Technology
Teenagers
Telecommuting
Telesales
Television
Tools & Resources
Travel
Travel & Leisure
Vehicles
Video
Web Development
Weddings
Work Life Balance
World Affairs
Writing & Speaking
 
Stats
Total Articles: 53945
Total Authors: 41449
Total Downloads: 5456668


Newest Member
Ed Robinson
 


    10 Marketing Commandments You Need to Follow

[Valid RSS feed]  Category Rss Feed - http://www.matcomall.com/articles/rss.php?rss=361
By : Scott Campbell    99 or more times read
Submitted 2008-05-15 23:10:26
Small business owners continue to grapple with marketing.. either not know what to do or not having enough time/resources to get the activities done. The problem is that marketing is generally considered the most important function of a business. Without a steady inflow of new customers and prospects, the business will quickly come to a halt.

And therein lies the problem. Marketing is unique in that it's an engine that must always be turned on. Putting an effort here or there will not lead to increased revenues. Small business owners who recognize the importance, excel over their competitors.

In an effort to shed some light on the marketing guidelines, I've put together 10 "commandments" that dispel many marketing myths and help the owner to stay on track. To the degree that companies adopt and live by these commandments, their businesses will flourish-

I. Marketing is defined as getting someone who has a need to know, like and trust you...in that order. You can't circumvent that process.

II. There is no mystery in marketing. The more people you communicate with and appeal to in a compelling way, the more business you'll generate.

III. Unless you operate a monopoly, it generally takes 6 to 9 contacts with a prospect before they're ready to buy from you.

IV. Building an effective marketing program is like building a house. Planning is the foundation and marketing activities are the bricks. Marketing contacts are never wasted...they're small investments in a foundation that will eventually lead to business.

V. The most important aspect of effective marketing by far is follow-through. If you're doing something, then half of the battle is won.

VI. You should be investing at least 5% of your ongoing revenues back into the business through marketing. It takes money to make money.

VII. If the business you're generating is only as good as your last advertising dollar, then you're not branding (differentiating) yourself. Effective branding is essential to taking your business to the next level.

VIII. Marketing today is an integral part of a small business. If you're not devoting time and/or resources to it continually, then you're at the mercy of the cycles and pitfalls of the marketplace.

IX. Due to its creative and reflective nature, marketing can and should be fun.

X. Marketing is not sales. Sales can have more immediate results. Marketing generally has a longer return on investment but because you're communicating with the masses, has a much broader impact.
Author Resource:- Scott Campbell is the President of marketing firm Impact Marketing, Inc out of Atlanta, GA. They install marketing systems into businesses working predominantly in the "Building" sector.

Learn more about Impact Marketing and its solutions here at www.impactyourcompany.com.
Article From Mr Matco\'s Article Directory
Related Articles :

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
New Members
select
Sign up
select
learn more
Affiliate Sign in
Affiliate Sign In
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 
Sponsors

Purchase this software