When you're running a business, there's a lot that you need to know and understand so as to do things properly and do not get on the wrong side of the law.
- Know the legalities of owning an online business. Just because your business is online does not mean that you do not have to abide by the business laws of your country. Ensure that you know what your obligations are legally including the tax laws in your area. Other areas that often cause a problem for new online business owners are copyright laws and how you express the potential earnings visitors to your site can make. Take the time to learn about these areas to avoid any problems.
- See your unsatisfied customers as potential long-term customers. Every marketer who gets a refund request or complaint from a customer immediately assumes they have lost that customer forever and will no doubt be on the receiving end of some bad word of mouth. But often that is not the case. In fact an unhappy customer can become very loyal if they're treated right. Give them outstanding customer service and in many cases they'll appreciate the extra effort enough to purchase from you again.
- Ask your prospects what they want. A lot of online marketers think that because they are a member of their target audience, they know exactly what their potential customers want. But all too often they don't hit the mark. So instead of guessing - ASK your prospects. You can do this in the forums, on your squeeze page by adding a couple of questions, as part of your blog or newsletter, you can even have an exit popup when people are leaving your site without taking action. By finding out what it is that they are looking for you can give them exactly what they want.
- Personalize the experience for your customers. The Internet is a very impersonal medium much of the time. That's why customers respond very well when you take the time to personalize your approach to them specifically whenever possible. You can do this by segmenting your list, using their name when you email them, sending them offers that are related to something else they've purchased in the past and even giving them a way to send you comments or feedback such as through your blog. The more they feel that you are talking directly to them, the more they'll trust you and want to buy from you.
Remember, to succeed in any business - online or offline - you need to be willing to work hard and stick with it. These tips are a great start but unless you put them in to action you will never realize success with your business. Get started today!
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses